The process of improving a website or online content to make it more visible in search engine results is known as SEO optimisation, or search engine optimisation. Increasing the amount of organic (unpaid) traffic to the website is the aim.

Building links through SEO is essential since it raises the authority and search rankings of your website by obtaining backlinks from reliable sources. This improves indexing, increases visibility, and generates referral traffic.

The length of an SEO site audit depends on the complexity and size of the site. The completion of a comprehensive audit, including analysis and reporting, usually takes 1-2 weeks.

PPC prices might differ significantly depending on the industry, level of competition, and keywords. Your cost per click could range from a few pennies to several dollars, contingent upon your choice of ad targeting and approach.